A strong online presence is vital for any business these days. More than 5.3 billion people use the internet worldwide, so you want to be able to reach as many of these as possible.
Various SEO ranking factors can affect your search engine positioning. Optimizing these will give you an edge over your competitors. For an auto repair shop website, page speed can be a huge factor, so improving this can have a significant impact.
In this guide, we'll explain how website load speed can affect your search engine positioning. Keep reading for more.
What Is Website Speed?
Website speed is a metric that measures how long it takes a website to load fully. This includes text, images, and any other content on the site. It's worth noting that page speed differs, as this refers to the time it takes for a page to load.
Page Speed and Search Engine Ranking
Google uses many factors to determine website ranking in results pages. Website load speed is one of those, so optimizing your website to load faster will help you rank higher.
The higher your website ranks, the more organic traffic it will generate. This, alongside things like auto repair marketing and general digital marketing, will help you stand out from the competition.
How to Monitor Your Website's Speed
You can use Google's PageSpeed Insights to test your current website speed. On top of showing how fast your site loads, it can give you an idea of factors slowing it down. This will make it easier for you to make improvements to increase the load speed.
How Important Is Page Speed for Search Engine Positioning?
Anything that affects your search engine ranking is significant. About 28.5% of people click the top link on a Google results page, just 15.7% click the second, and 11% click the third, which continues to drop with each link. Having your site appear closer to the top can greatly impact your success.
On top of helping you gain more traffic, a faster website provides a better user experience. As such, visitors to your site will enjoy it more, helping improve your conversion rate.
Speeding Up Your Site
There are various things you can do to improve website load speed. Optimizing media files is one example.
Image and video files can slow down a website, so you should only include necessary media. You should also compress media files before adding them to your site to keep file sizes to a minimum.
Hosting your site on a dedicated server is also ideal, as you'll have full use of the resources it offers. With a shared server, you'll be sharing resources with other sites, so your website may be slower at times.
Auto Repair Shop Marketing
Local auto repair marketing and website optimization will help you generate more leads to get ahead of your competitors. Improving your website load speed is just one thing you can do to show up higher on search engine results pages.
AA Shop Marketing is dedicated to helping auto repair shop businesses grow and succeed. We offer professional auto mechanic marketing and various other services. Get in touch today to find out how we can improve your search engine positioning.