The Basics of Building Brand Awareness Through Local Auto Repair Marketing - AA Shop Marketing

The Basics of Building Brand Awareness Through Local Auto Repair Marketing

About 89% of marketers say building brand awareness is their top goal. However, it can take over five tries before you build awareness with a client. If you're not building brand awareness, they won't remember your auto shop.

They'll turn to your competitors when they need help instead!

Read on to learn how to improve your local auto repair marketing strategy to build awareness. As you become more familiar to clients, brand trust and loyalty will grow! 

Establish Brand Guidelines

Though 85% of organizations have brand guidelines, only 30% say they're enforced. Nearly 80% of brands end up with off-brand content, which can keep clients from recognizing your materials. 

Establish documented brand guidelines for your business before using the rest of these auto repair marketing tips. Your brand guidelines should include your:

  • Logo styles
  • Imagery styles
  • Voice
  • Tone
  • Personality
  • Mission and vision statements
  • Color palette
  • Font styles

Maintain brand consistency across all your auto mechanic marketing materials. Consistency will boost revenue by 20%. About 46% of customers tend to choose familiar brands, eventually leading to brand loyalty. 

Loyalty Programs

Creating a loyalty program will give customers a reason to return to your auto shop in the future. Reward them for each visit. For example, you can give them:

  • A free annual tire rotation
  • Roadside pick up
  • Discounted oil changes

You can also create a referral program. Encourage word-of-mouth marketing to boost brand awareness and attract new customers. 

Content Marketing

Content marketing will help customers recognize your expertise. 

Gather keyword research to determine what questions your customers ask about auto repair. Then, create high-quality, branded, helpful content to answer their questions. Your content marketing strategy can include:

  • Blog posts/articles
  • eBooks
  • Polls
  • Quizzes
  • Infographics
  • Videos

Create a promotional strategy to help more people find your content online. For example, you can use email and social media marketing.

End each post with a call to action that links to your contact or booking page to generate leads.

Search Engine Optimization

Search engine optimization (SEO) will make it easier for potential clients to find your branded content. Optimize your content by strategically placing relevant keywords into each post. Make sure each page and post on your website has its own keyword.

For local SEO marketing, optimize your Google Business listing. When clients search for auto repair services online, your business could appear.

Ask your happy clients to share their reviews to boost your local rankings. 

Paid Advertising

Platforms like Facebook Ads and Google Ads allow brands to create digital text and display ads. Your ads will reach customers based on their location. You can also target customers when they search for your services online.

If you're new to using paid advertising, consider partnering with an auto mechanic marketing agency this year. 

Use Local Auto Repair Marketing Today

These local auto repair marketing strategies can boost your brand visibility online. Gaining visibility will ensure clients find your auto repair shop with ease. Improve your auto repair shop marketing plans using these tips today!

You don't have to develop your digital marketing strategy alone. The team at AA Shop Marketing can help!

Contact us now to learn more.

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