It seems that there is a new trend of more people getting back to work, making it easier to hire mechanics. “Easier” is the wrong word. Maybe we should just say “possible” instead. But our approach to recruitment marketing was helping shops when it didn’t seem possible and continues to help shops with hiring when needed.
Recruitment marketing is an optional add-on to our core marketing services for auto repair shops. Our approach targets already employed mechanics in your local market. Most methods of letting people know that your shop is hiring only end up in front of the unemployed.
WHAT DOES WORK?
Recruiting mechanics with digital marketing must go beyond a post on your facebook page and a paragraph on the Careers page of your website. Again, that is just more of the same white noise coming from most shops, even most companies in 2023. That said, your website and facebook page must be positioned for when mechanics research you online before applying and they will research you. Why? Because of our series of strategically placed and pitched Facebook ads.
STEP 1: AUTO REPAIR SHOP CREDIBILITY
Without removing the customer focus of your website, there are little things we can do to make sure prospective mechanics will respond well when researching your shop. They aren’t visiting it to learn about the position; they first want to know if you are a credible shop. The best mechanics know it and they want to be associated with the best shops. Does your website look like the best shop in town?
STEP 2: SOCIAL MEDIA - THE LIKE FACTOR
They will visit the shop’s facebook page to determine if you are likable. Do you have a lot of followers? There needs to be posts about the team members and management so that both the customers will want to bring their cars to you and prospective mechanics will believe they will enjoy working at your shop more than their current job.
STEP 3: CANDIDATE REVIEW PROCESS
We will set up a system to make it easier to review inbound applicants and connect with them. Applicants are looking for prompt feedback, so our system helps you respond quickly to new applicants. One of the best features of this part of our process is that it is easy to pause and restart months down the road when it is time to add to your staff again.
STEP 4: AUTO REPAIR SHOP FACEBOOK ADS
We will launch a series of well crafted and strategically placed Facebook ads to get in front of the mechanics in your area. We plan, launch, and manage these ads so that mechanics don’t see just one message, but a series of messages to help them realize the benefits of considering employment with you. In another blog, we discuss these ads in more detail. Check it out.
STEP 5: QUALIFY AND SCREEN
Once the mechanics begin to funnel through the ads, the system will help screen them based on your desired qualifications. The system helps you send out any rejection notices to unqualified candidates. The goal is to take the headaches of hiring away from you, but also get your shop fully staffed as quickly as possible.