While trucks are hardy, durable road vehicles, they aren't indestructible. Occasionally, owners need to bring their trucks to a truck repair shop to fix an issue or perform a general service. Some of the most common truck issues and breakdowns include tire blowouts, engine problems, oil leaks, broken clutch, overheating, and brake problems.
If you run a truck repair shop, it's worthwhile considering what exactly customers are looking for from a local truck service. That way, you can properly position your business to offer this and stand out from the competition.
In this blog post, we will look at three desirable things customers look for: an up-to-date website, a good reputation and proper certifications, and quality facilities and staff. Let's take a closer look at these.
1. An Up-to-Date Website
The vast majority of American adults today use the internet (93%). Researching businesses before they commit to buying their products or using their services is a key part of their online browsing habits.
If you want customers to find your business, it is essential that you have a business website. However, it's not enough to simply have a website these days (especially if it looks like it was designed in the '90s). Your business website should be visually impressive, full of up-to-date information, and allow for easy navigation.
2. Reputation and Certifications
Reading online reviews is an easy way to better understand the strengths and weaknesses of any business, including a truck repair shop. We recommend that you add customer reviews to your website so prospective customers can read them.
We also recommend including information about your business's certifications on your website and about your experience and professional knowledge. The more information you are able to provide about a business's strengths, the better.
3. Quality Facilities and Staff
Technology is an essential component of a modern truck repair shop. Customers are attracted to businesses that have state-of-the-art facilities and equipment. When promoting your business online, it's worth highlighting the quality of your facilities.
The same is true of truck repair shop staff. Experienced, highly trained, and professional staff with a good reputation are highly desirable by customers.
Again, it's a great idea to use your online platforms. This includes your website and social media accounts to promote your staff and their strengths.
Things Customers Want From a Local Truck Repair Shop
By understanding what your customers find desirable in a truck repair shop, your business is able to improve its marketing ability. The above information highlights practical steps your business can take to attract new customers.
If you are looking to boost the reputation and business of your truck repair shop, partner with AA Shop Marketing. We provide a wide range of auto repair marketing and recruitment services. If you would like to learn more, contact our expert team today.