There are almost 8 billion small businesses in the United States. If you work as a mechanic, in auto repair, or in a similar industry, you have to figure out ways to set yourself apart. That is where auto repair marketing comes in.
Marketing is essential to building a steady, reliable customer base. It helps generate customer leads and spread awareness about your business throughout your community.
It is important to regularly analyze marketing information so that you can assess its worth and make improvements going forward. The information below lays out some ways to do this. Keep reading to find out how you can take your local auto repair shop marketing to the next level.
Set Clear Goals
What you do with marketing information is as important as collecting it in the first place. The first thing to look at is deficits in the client base and plan solutions on how to reach them.
This starts by laying out clear goals. Is your focus on luxury or sports cars? Do you want to target lifetime or new car owners but are failing to do so?
Sure, a customer is a customer, but the point of marketing analysis is to look at areas where you can do better. Lay out clear goals then assess your marketing campaign on those standards.
Drill Down on Particular Marketing Methods
When it comes to digital marketing, all your online outreach should revolve around your website. If your site is not up to par, start there with improvements, then move on to other avenues of advertising.
Your website does not have to be fancy but it should clearly communicate the services you provide. Also, make sure your site is compatible with mobile devices since this is where more than 60 percent of all internet activity happens.
Regularly take a look at your website traffic. You might set a goal to increase it by 10 percent every month or following an outreach campaign. Do the same for social media followers.
Also, take a close look at engagement (not just followers) on social media platforms. Are people commenting or reacting positively to your posts? Are they responding to advertisements for discounts or specials?
If not, consider the time and effort you are putting into these endeavors. If a particular outlet is not yielding customers, then it is a net negative to your business.
What if Your Auto Repair Marketing Strategy Isn’t Working?
After careful analysis, you may discover that certain aspects of your repair or auto mechanic marketing campaigns are not working. The goal here is to try to understand why.
Is a particular social media platform not conducive to your type of advertising? Are you inundating people with information but failing to engage them with meaningful information?
Put yourself in the customer’s shoes and ask yourself what would motivate you to choose your business. Often, minor adjustments solve the issue.
Also, you might seek the advice of a professional auto repair marketing service. This could catapult your business to achieving the results you need.
Learn More About Auto Repair Shop Marketing
Now that you know how to measure and analyze your auto repair marketing campaigns, you can proceed with confidence. With a little time and effort, you can have the peace of mind that your marketing efforts are worthwhile.
AA Shop Marketing uses innovative digital marketing tactics for auto repair, custom vehicle, towing, body shops, and similar businesses. We can help you achieve the marketing results you are looking for. Reach out to us today to schedule a free consultation to learn more about our services.