Auto Repairs Shops Need Off Site SEO

 

Ever thought about how your shop can benefit from and need to increase your website’s traffic on Google, Google Maps, or Facebook?  Auto repair shops face a lot of complex marketing issues. For starters, competition is fierce, customer loyalty is critical, and winning trust takes time. 

 

In automotive terms, this would be the transmission. Without it, your car runs, but it doesn’t go anywhere. Off-site SEO includes a number of different tools. I defined in a small list below:

 

 

 

A local NAP citation is a listing of your shop name, address, and phone number (NAP). Note that your website is the single most important aspect of your citation and is always included here. Local NAP citations aren’t actually meant to drive traffic to your website; however, in the case that they do… that is great. Citations are mainly to demonstrate to Google, Yahoo, and Bing that you are a shop in a particular local area, and the more citations you have, the more Domain Authority and Page Authority you will build for your website.

 

Here are some examples of the directories that link back to your site.

 

 

A backlink is simply a link from one website to another. Search engines like Google use backlinks as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

 

Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website.

The easiest way to think of backlinks would be as conversations among websites.

 

For example, a blogger writes a very interesting article about a car race event. Another blogger, links to the blogger's article when sharing her perspective. Since the second blogger writes about the topic on a well-known online magazine site, this creates a backlink to the first blogger's post. And because the online magazine is popular, many other sites will link back to the article. This increases the online magazine’s authority, and John’s article also gets a valuable backlink from a reputable site.

 

Basically, it’s a win-win.

 

 

The ultimate goal here is to help you understand what tier 1 backlinks are and how they fit into a link pyramid system for off-page search engine optimization to help your website rank higher in the search engine results pages.

 

Tier 1 backlinks are links you earn or build directly to your website. First-tier backlinks are considered the most authoritative links for your site because they pass the highest link equity for SEO. It is important because they have a direct effect on your website’s search engine rankings by increasing your PageRank scores for SEO. Search engine algorithms use tier 1 backlinks to measure the importance and quality of your content for indexing and ranking on the search engine results page.

 

The main goal of tier 1 link building is to increase the overall domain authority of your website by pointing links to the homepage or to boost the page authority score for individual URLs to help them rank higher on the search engine results page.

 

Tier 1 Backlink Examples

 

Have you ever seen a post that has 1,000 likes and shares and is going viral? This is a social signal that the post is important, newsworthy, gives value, funny, etc.

 

Social signals can be defined as views people have on social media platforms like Google Plus, Facebook, Twitter, Etc. What the search engines are now counting and paying attention to is the activity going on with your posts and tweets. This means how many likes, shares, plus ones, retweets, etc your posts are getting. They are seeing if your social media is dead or alive. So if your posts overall have a lot of activity going on versus nothing, the search engines will take notice and rank you higher. Therefore, the brands that set up profiles and leave camp will not get ranked.