Among people who do a local search, 72% visit a store within five miles. Drawing in and capturing the attention of local potential customers is incredibly important when working on your auto repair shop marketing strategy. Local SEO can help you do this.
Let’s explore what local SEO is and how you can use it to get potential customers to find your auto repair shop.
What Is Local SEO?
Search engine optimization is when you optimize your website to help people find you online. Local SEO takes this a bit farther by optimizing it based on a specific local area. It allows potential customers who are in the same area to find you a lot easier.
Google even has a set of local ranking factors that are used to determine if a business is relevant to people searching for products or services “near me.” You can leverage this set of ranking factors as part of your digital marketing strategy.
Benefits of Local SEO
Local SEO is a lot easier to accomplish if you have a business location in a specific area. This makes it perfect for auto repair shops that are trying to reach customers in their local area.
Local SEO may also be easier to focus on. Rather than trying to reach a broad market in the online space, you are only trying to reach customers in a certain area. This can make it a little easier to create an SEO strategy and successfully implement that strategy.
How to Create an Effective SEO Strategy
You can start by researching keywords that are best for auto repair shops. For example, auto repair shop services, automotive repair shop, or best car repairs near me may be good keywords to pursue.
If you specialize in certain makes or vehicle categories, you could also use keywords that include those. They might include SUV repair shop or Subaru repair shop as examples.
Google’s Keyword Planner or other paid keyword research tools can help you find more keywords that may be beneficial to use. An SEO digital marketing professional can be even more helpful in creating an SEO keyword strategy.
From there, you can use your locale to narrow in on local drivers who are more likely to actually work with you. For example, if your shop is in Atlanta, auto repair shop in Atlanta may be a good local keyword.
Once you figure out what keywords you want to focus on, you need to develop a plan to include them on your website. They should be used in key locations, including headers, sub-headers, and meta descriptions, but should always be used naturally.
You should also use them throughout your website, especially in the main sections of your website. The homepage and about page are key pages to include keywords. You don’t need to use all of your target keywords on each page, just the ones that fit naturally.
Blog posts are a great way to use a variety of keywords naturally. They can also help show your expertise and bring more visitors to your website.
Reap the Benefits of Local SEO
Local SEO is a great way to bring more customers into your auto repair shop. You can find potential customers who can benefit from your services that are close enough to actually use them.
Contact Addison Auto Repair SEO & Digital Marketing to find out how to gain the benefits of local SEO today.