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If your shop’s phones are a rollercoaster—buried one week and dead the next—this free training is built for you. In this 25-minute webinar, Brad Hurlock breaks down seven proven, repeatable marketing moves that help independent shops dominate local search in 2026 without relying on gimmicks or discounts.
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Who This Training Is For
This training is for independent auto repair shop owners who want consistent calls and better local visibility—without chasing fads or price wars. Brad explains exactly how top shops compound results through seven simple, high-leverage activities executed with discipline every month.
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What You’ll Learn
- Why most shop marketing “stops working” after a few weeks (and how to fix it)
- How to strengthen your Google Business Profile for “auto repair near me” visibility
- How to write service pages that actually rank and convert
- How to build reviews and references steadily—without spammy spikes
- How to prepare your shop for AI search and Answer Engine Optimization
- How to use Local Service Ads (LSAs) to pay only when the phone rings
- The management loop that makes all your marketing compound long-term
AA Shop Marketing is giving FREE Advice.
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Key Takeaways From The Webinar
1) Weekly Google Business Profile Optimization
Your Google Business Profile is not “set it and forget it.” Treat it like a routine. A simple 15-minute weekly rhythm can push you into the top three map pack positions.
- Create one new Google post weekly (offer, completed job, or helpful tip)
- Upload 5–7 real photos from your shop
- Review and answer Q&A (add a few if none exist)
- Reply to every review—fast response wins trust
2) Replace Thin Website Pages With Helpful Local Content
Google’s helpful content update punishes thin pages. Each key service should have a human, local, detailed page (1,200+ words) that teaches, not just sells. Include your city, pricing range disclaimers, FAQs, and real photos.
3) Build Reputation The Right Way: Clean Citations + A Steady Review Drip
It’s not about bursts of 20 reviews. It’s about steady, trustworthy signals.
- Curate 50–100 strong citations (Apple Maps, Yelp, Chamber, RepairPal, etc.)
- Target 1–3 new reviews per week
- Follow up on every ticket to request feedback
4) Prepare For AI Search (Answer Engine Optimization)
AI search tools—ChatGPT, Gemini, Google AI Overviews—are changing visibility. They reward helpful, clearly structured, authoritative local content. Build for answers, not clicks.
5) Real Social Media That Looks And Sounds Like Your Shop
Show your people and culture, not stock photos. Document the human side of your shop with phone content—training days, team fun, customer stories, and behind-the-scenes moments.
6) Local Service Ads (LSAs): Pay Only When The Phone Rings
LSAs can place your shop above the map pack. You pay only for qualified calls, not impressions. Start small, test conversion, then scale what works.
7) The Audit, Fix, Report, Repeat Monthly Management Loop
This rhythm turns marketing chaos into consistency. Every 30 days:
- Audit performance
- Fix what drives calls first
- Report what changed and what’s next
- Repeat, no skipped months
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About The Host
Brad Hurlock is the co-founder of AA Shop Marketing and host of the Garage Grit Podcast. His agency focuses exclusively on helping independent auto repair shops grow through real, data-driven digital marketing.
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